CEDIA wants to encourage UK-based Home Technology Professionals to participate in this year's Market Research project, to ensure accurate and beneficial results are generated. As a thank you, CEDIA are offering all participating CEDIA members one free copy of the survey, and an abridged version for non-members. Furthermore, participating integrators will be entered into a draw for the chance to win one of three VIP packages to ISE 2014, and all participants will be entitled to receive a £55 CEDIA Training Voucher.
For those who participated last year, please note the survey has been streamlined this year and shouldn't take as long as previously! The survey should take approx. 30 to 35 minutes to complete.
International market research company, Parks Associates
, is repeating its extensive survey into the UK residential custom installation sector first carried out last year. Last year’s findings provided interesting facts and figures for the CI industry, details which are incredibly useful to those looking to grow their business.
“CEDIA’s research findings are a great tool for custom installers,” states Tricia Parks, CEO of Parks Associates. “The data helps custom installers understand what products are actively sought by target customers, and findings even help custom installers decide where to focus their initiatives. By completing its survey annually, CEDIA research findings also provide trend data and custom installer views on hot new trends.”
Parks Associates is an internationally recognised market research and consulting company, specialising in emerging consumer technology products and services. CEDIA has worked with Parks Associates since 1998, and the partnership has recently seen the company conduct market research for CEDIA in the USA as well as the UK.