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WHITE PAPERS


A guide to effective marketing

As an integral part of the fast-growing residential custom installation industry, you probably find yourself filling several different roles at any given time. In most cases, you may not have dedicated marketing personnel to deliver awareness of your company to your target market.

To address this, CEDIA has created A Guide to Effective Marketing for Home Technology Professionals. The information in these pages has been developed to give business owners a framework for incorporating marketing and public relations into their business operations. Explore these pages for tips on communicating with architects, builders, interior designers, media, and clients. Learn innovative ways of reaching your target market with only a small investment of your time and resources. Review template press releases and letters that you can adapt to suit your company’s needs.

We hope you’ll take full advantage of this exciting new member benefit.

This price is inclusive of VAT

Price for CEDIA Members:  FREE

Only available to members