×

CEDIA STEPS UP MARKETING TO CONSUMERS


CEDIA is continuing to promote awareness of the industry and the work of CEDIA members, investing in increased advertising, exhibition activity and PR directed towards consumers.

Already this year, CEDIA has taken targeted advertising space in a range of publications, reaching self-builders and consumers. CEDIA has publicised the professional expertise of CEDIA members, the member’s directory on www.cedia.org and explained how the CEDIA produced Best Practice Wiring Guidelines can inform those building their own homes of the cabling infrastructure required for home technology system.

Set to continue throughout 2014, this campaign is featuring in two of the prime national magazines in the self-build sector, Homebuilding & Renovating and Self-Build Homes. Recently, CEDIA also featured in a special Homes & Interiors supplement with the national newspaper, The Guardian, again highlighting the benefits of working with a CEDIA member. 

To support this activity, CEDIA is taking part this week in the Homebuilding & Renovating Show at the NEC, Birmingham (27-30 March 2014) and will be on show promoting members again at Grand Designs Live (3-11 May, 2014 ExCeL London).

Additionally, in the past three months, major editorial features supporting CEDIA, the work of CEDIA members and the home technology sector have appeared in four mass market consumer magazines - Living Etc, Kitchens Bedrooms and Bathrooms, Country Homes & Interiors and Grand Designs magazine.

“CEDIA is actively engaged with consumer-facing media and events to raise awareness of what we do as an industry and explain how our members can help consumers realise their dream home,” says Wendy Griffiths, CEDIA’s Executive Director in Region 1. “We will continue this work throughout 2014 and beyond. Our focus is to increase visibility for CEDIA member companies and ensure that their professionalism and skills are front of mind when homeowners are specifying home technology installations for their property."