CEDIA’s second market research survey is now in full swing, and we’re urging all members to participate so that we can generate comprehensive results for the benefit of the industry.
We are surveying custom integrators installing CEDIA portfolio products in the UK to build on the picture of the residential custom installation industry; last year, the UK market value, based on survey findings, was found to be worth in excess of £1 billion.
This year, CEDIA focuses the questions on the priority areas for UK companies. The streamlined study will be conducted through an on-line survey, allowing business owners to complete the survey at their convenience. All CEDIA member companies taking part will be eligible to receive one free copy of the survey, whilst non-members will be eligible to receive an abridged version. All participating integrators will earn a £55 CEDIA Education voucher, and also be entered into a draw to win one of three VIP packages to attend ISE 2014 (worth an estimated £1000!) - including flights, accommodation, entry, and as much CEDIA Training as you can manage!
“CEDIA’s research findings are a great tool for custom installers,” states Tricia Parks, CEO of Parks Associates, who are conducting the market research. “The data help custom installers understand what products are actively sought by target customers, and findings even help custom installers decide where to focus their initiatives. By completing its survey annually, CEDIA research findings also provide trend data and custom installer views on new and hot trends.”
Parks Associates is an internationally recognised market research and consulting company, specialising in emerging consumer technology products and services. CEDIA has worked with Parks Associates since 1998, and the partnership has recently seen the company conduct market research for CEDIA in the USA as well as the UK.
The deadline to complete the survey is fast approaching, Monday 30th September, and we would urge you to participate to help us create a research resource which will benefit all those within the CI Industry.
For further information, to purchase the research for 2012, or TO TAKE PART PLEASE CLICK HERE.