Inbound Marketing paper

Research suggests that the majority of ESP companies don’t have a marketing/communications plan and spend less than 1% of annual gross revenue on marketing and advertising. Referrals are reported as the primary and most successful strategy for generating leads in the industry. (CEDIA US 2008 Benchmarking Survey) While the strength of referrals is not waning, the industry market, and world are changing.

To adapt to the changing world around us, ESP companies may want to consider new trends in marketing and communication to secure and strengthen their businesses.

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