Volunteering is something Rob Sullivan thinks he SHOULD do, and he enjoys it with a passion.

The commercial director at Hull and London-based Electric String, which designs and installs luxury audio-visual systems for homes, yachts and businesses, has a demanding job and busy family life.  

But Spurs fan Rob squeezes every last drop from his hectic schedule to ensure he’s giving back to society. He now wears three ‘volunteer hats’: head coach for his son’s rugby team, helping homeless people, and a role on CEDIA’s membership committee, which aims to get even more businesses and individuals involved with the international trade association.   

Rob, who grew up in Cambridgeshire and still lives there now, said: “I have had a good life, a great childhood with lovely parents who brought me up well. I want to make sure all people have the same opportunities as I have had.”

Rob first got involved with CEDIA earlier this year, partly because the staff really impressed him. “They put so much effort into everything they do. CEDIA is a great organisation that helps our industry and it felt natural to get involved. People need to get involved, otherwise what do we achieve in life?” 

He said his son Alfie, 6, wanted to play rugby “when he had just turned 5 so we went to our local club and he loved it. I did too, so I ended up getting more involved. I also help out at the local soup kitchen in Peterborough when time allows. We go out in a van on a Thursday evening and help some of the people who are sleeping rough in the city. I find it very rewarding and get to listen to some very interesting stories. Not having a hot meal or someone to talk to as a human being is crazy. We are someone for these people to turn to.”

Rob, who also enjoys anything to do with motorbikes, is clearly a ‘people’ person which helps when he volunteers and in his job, as he reaches out to clients and develops and maintains relationships. He says he loves meeting people and describes himself as “knowledgeable, positive and enthusiastic”. 

Rob said the CEDIA volunteering process was very straightforward.  “I was also very lucky a CEDIA position came up; I had been wanting to do it for a while. Together we are stronger, so the more people we can get involved the better.”

He has already been to one meeting at CEDIA HQ in Cambridgeshire and is looking forward to many more. And, he jokes, “having CEDIA’s Business Development Manager Steve Carter make me a cup of tea and share biscuits was quite a thrill!” 

Any volunteers to put the kettle on?

Interested in becoming a CEDIA Volunteer? Register your interest by visiting www.cedia.co.uk/Volunteer or email volunteer@cedia.co.uk.